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Media Advisory: NY State of Health Announces ‘Sign Up New York’ Tour is Coming to the Marketplace Mall

Jan 22, 2015


Marvel’s Super Hero, Captain America, Will Help Raise Awareness of Quality Affordable Health Insurance in New York State


What:             NY State of Health assistors will share information about affordable health insurance and how New Yorkers can shop, compare and determine their eligibility for financial assistance through the NY State of Health marketplace.  Marvel’s Super Hero, Captain America, will join the event for photos and a Marvel Custom Solutions’ coloring pages giveaway.


When:             Friday, January, 23, 1 p.m. – 7 p.m.

                        Saturday, January 24, 12 noon – 6 p.m.;

CAPTAIN AMERICA appearance, 12 noon- 3 p.m.

                        Sunday, January 25, 11 a.m. – 5 p.m.


                       Where:           The Marketplace Mall: 1 Miracle Mile Drive, Rochester, N.Y.                     

                                             Level 1, near Pole Position Raceway 


Additional Background

The Marketplace Mall is featuring a “Sign Up NY” booth where in-person NY State of Health “assistors” provide information on enrollment and help determine if those without health insurance qualify for financial assistance. Research shows that some individuals who lack insurance may still be unaware of their potential eligibility for financial assistance. In fact, during the last enrollment period, 9 out of 10 people received help paying for their coverage.


For more information about NY State of Health and future events, visit


About Marvel Custom Solutions 

Custom Solutions is Marvel’s in-house creative agency that leverages all the greatest talent within Marvel Entertainment to create highly dynamic and compelling content and campaigns for global brands. Marvel Custom Solutions has the ability to deploy the work it creates through its robust print, digital, social and theatrical platforms, adding scale to the programs it creates. 


About Marvel Entertainment

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy five years.  Marvel utilizes its character franchises in entertainment, licensing and publishing.  For more information visit  © 2015 MARVEL 



For more information, please contact:

Andrea Betts



New York State Department of Health

518 474 7354, ext. 1


News Type: 
Press Releases