Outreach Tool Kit



Welcome to the NY State of Health Outreach Tool Kit.  This page includes resources for certified enrollment assistors who enroll New Yorkers into health coverage, as well as partner organizations that share information about NY State of Health and encourage New Yorkers to enroll.


Use these materials to help us spread the word that health coverage is now more affordable than ever before thanks to the American Rescue Plan.


This page will be updated throughout the year to reflect key information New Yorkers need to know about enrolling.  For more information or questions regarding NY State of Health outreach activities, please email NYSOHoutreach@health.ny.gov.




Important Reminders and Upcoming Deadlines:

Educational Materials

Share these through email, link to them on your website, or order printed versions to distribute.


NY State of Health Programs At a Glance  *includes program details and income eligibility guidelines for Medicaid, Child Health Plus, Essential Plan, and Qualified Health Plans


Rack Cards




Fact Sheets Explaining Enhanced Financial Assistance


Fact Sheets Explaining Family Financial Assistance for Health Insurance




Social Media Resources

Pre-written posts with photos


Tips for Social Media


Follow NY State of Health and share what we post:

X logo


Snapchat logo



 Sample Language for Email and Websites



Share these videos on social media, embed them on your website, or play them in your waiting room. 


 Latest News

NY State of Health News:


Coronavirus (COVID-19) Information:




Resource Type
Tool Kits
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