Unwinding from the COVID-19 Public Health Emergency: A Communications Tool Kit to Keep New Yorkers Covered

 

Tool Kit Contents

 

Overview

Important changes are coming.  New federal rules will require New York State to begin redetermining eligibility for public program enrollees in the Spring of 2023.  Enrollees in Medicaid, Child Health Plus (CHPlus) and the Essential Plan (EP) have not had to renew their health insurance since early 2020 due to the COVID-19 public health emergency (PHE) continuous coverage requirements for these public programs, which were adopted by the Families First Coronavirus Response Act in March 2020.  However, the December 2022 Consolidated Appropriations Act included new rules ending the continuous coverage requirements starting Spring 2023.   

Beginning in Spring 2023, renewal notices will be sent to enrollees in these programs based on their enrollment end dates.  Renewal notices will include the deadline to take action to renew their insurance or risk having a gap in coverage.  Deadlines will be based on the enrollees’ enrollment end dates and will range from June 30, 2023 through May 31, 2024.

The following webpages provide information for Medicaid, CHPlus and EP enrollees about the changes that are coming and how they can prepare:

In an effort to minimize the number of New Yorkers at risk of losing their Medicaid, CHPlus or EP coverage, New York State is working with partners, local districts and other stakeholders to inform New Yorkers about renewing their coverage and exploring other available health insurance options if they no longer qualify for Medicaid, CHPlus or EP. 

 

Phase 1: Prepare for the renewal process and educate Medicaid, CHPlus and EP enrollees about the upcoming changes and the importance of opting in for text messages from NY State of Health so they'll know when it is time to renew their coverage.

Phase 1 English ad Phase 1 Traditional Chinese ad Phase 1 Spanish ad

 

Phase 2: Encourage enrollees to update their address and contact information with NY State of Health (or their Local Department of Social Services or the New York City Human Resources Administration, if they enrolled through those offices) to ensure their renewal information will reach them.  

Phase 2 English ad Phase 2 Spanish ad Phase 2 Traditional Chinese ad

 

Phase 3: Ensure Medicaid, CHPlus and EP enrollees take the necessary steps to renew coverage and transition to other coverage if they are no longer eligible for Medicaid, CHPlus or EP.

Phase 3 English ad Phase 3 Spanish ad Phase 3 Traditional Chinese ad

 

 

News and Updates

 

Press Releases 

Reports and Data

Meetings

Scripts and Information for Partners

 

 

Communication Tools and Templates

The following outreach and marketing resources are available for partners to use to help inform New Yorkers enrolled in Medicaid, CHPlus or EP about the important steps they need to take to renew their coverage and help promote these messages.  Additional resources will be posted to this page as they become available.

 

Text Alerts for New Yorkers Enrolled through NY State of Health

New Yorkers can sign up for NY State of Health text alerts of updates and enrollment reminders by texting START to 1-866-988-0327. To receive these text alerts in Spanish, New Yorkers can sign up by texting INICIAR to 1-866-988-0327.

  • Share this page of our website that includes information consumers need to know about text alerts from NY State of Health.  (The page includes information in English and additional languages.)

 

Videos

Share these videos on social media, embed them on your website, or play them in your waiting room.

NY State of Health Videos

English Videos

Here to Help

Sign Up For Text Alerts

Update Your Contact Information

Spanish Videos

Here to Help

Sign Up For Text Alerts

Update Your Contact Information

Mandarin Videos

Here to Help

Sign Up For Text Alerts

Update Your Contact Information

Russian Videos

Here to Help

All Videos

This YouTube playlist includes all videos created for this ad campaign.

NYS Medicaid Videos

English Videos
Spanish Videos
Mandarin Videos
Russian Videos

How to Renew Your Health Insurance Videos

NY State of Health Renewal Videos
Local Departments of Social Services Renewal Videos
NYC Human Resources Administration (HRA) Renewal Videos

NY State of Health "How To" Videos

English Videos
Spanish Videos

 

Social Media Posts & Infographics

New York State is using social media as part of its efforts to ensure as many people as possible maintain coverage, whether through Medicaid, CHPlus or EP, and to ensure consumers are aware of the steps they need to take to maintain coverage.  Use these resources to encourage and remind your followers to make sure they don't risk a gap in their coverage.

Posts with Images

Social Media Posts about Renewing through NY State of Health
Social Media Posts about Renewing through Local Departments of Social Services or the NYC Human Resources Administration (HRA)

"How to Renew" Infographics 

NY State of Health Renewal Infographics
Local Departments of Social Services Renewal Infographics
NYC Human Resources Administration (HRA) Renewal Infographics

 

Drop In Article

Use these articles in your organization's newsletters.  You could also add them to your website.

Short Drop In Article
Long Drop In Article

 

Email Message

Send this email to your partners and subscribers.

Email Message

 

Educational Materials

Share these resources to help inform New Yorkers about renewing their coverage.

Fact Sheet
Frequently Asked Questions for New Yorkers enrolled through NY State of Health
Frequently Asked Questions for New Yorkers enrolled through their Local Department of Social Services or the New York City Human Resources Administration
Posters
Rack Cards

 

Call Script for Your Staff

We want to help your organization answer questions you hear from the people you serve.  Share this call script with your staff to provide them information about this change and answers to common questions they might be asked.

Call Script

 

 

Materials Available for Co-Branding

If you would like to co-brand any of the following electronic materials by adding your organization's logo to them, please email PHEunwind@health.ny.gov with your logo, as well as the piece(s) and language(s) you need.  (To view each piece and the available languages, click the grey bar below.)  Please be sure your logo is 350dpi and either a .eps or .tif file.  After the co-branded files have been created, you will receive the electronic files by email.  More materials will be added to this section as they become available. 

 

Text Alerts Flyer (24x30)
Text Alerts Poster (8.5x11)
Important Changes Are Coming/Stay Connected Poster (8.5x11 or 11x17)
Medicaid, Child Health Plus, Essential Plan Changes Fact Sheet (8.5x11)
Rack Card
Take Action Poster (8.5x11 or 11x17) 

 

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