Unwinding from the COVID-19 Public Health Emergency: A Communications Tool Kit to Keep New Yorkers Covered

Overview

The U.S. Department of Health & Human Services (HHS) has formally declared the U.S. to be in a public health emergency since early 2020 due to the COVID-19 pandemic.  While the public health emergency is in place, New York State is allowed to keep people enrolled in Medicaid, Child Health Plus (CHP), and the Essential Plan (EP) without having them go through their annual renewal.  However, when the public health emergency ends, people enrolled in these programs will once again have to take action to renew their coverage.  (More information on this unwinding of the federal public health emergency is available here.)

In an effort to minimize the number of New Yorkers at risk of losing their Medicaid, CHP or EP coverage, NY State of Health is working with partners, local districts and other stakeholders to inform New Yorkers about renewing their coverage and exploring other available health insurance options if they no longer qualify for Medicaid, CHP or EP.

 

Phase 1: Prepare for the renewal process and educate Medicaid, CHP and EP enrollees about the upcoming changes and the importance of opting in for text messages from NY State of Health so they'll know when it is time to renew their coverage.

Phase 1 English ad Phase 1 Traditional Chinese ad Phase 1 Spanish ad

 

Phase 2: Encourage enrollees to update their address and contact information to ensure the renewal information NY State of Health sends will reach them.  

Phase 2 English ad Phase 2 Spanish ad Phase 2 Traditional Chinese ad

 

Phase 3: Ensure Medicaid, CHP and EP beneficiaries take the necessary steps to renew coverage and transition to other coverage if they are no longer eligible for Medicaid, CHP or EP.

 

Communication Tools and Templates

The following outreach and marketing resources are available for partners to use to help inform New Yorkers enrolled in Medicaid, CHP or EP about the important steps they need to take to renew their coverage and help promote these messages.  Additional resources will be posted to this page as they become available.

 

Ad Campaign Videos

Share these videos on social media, embed them on your website, or play them in your waiting room.

English Videos

Don't Forget to Sign Up for Text Alerts (15s - A)

Don't Forget to Sign Up for Text Alerts (15s - B)

Don't Forget to Sign Up for Text Alerts (30s - A)

Don't Forget to Sign Up for Text Alerts (30s - B)

Unable To Connect (15s - A)

Unable To Connect (30s - A)

Unable To Connect (15s - B)

Unable To Connect (30s - B)

Spanish Videos

No Olvides - Iniciar (15 Seconds - A)

No Olvides - Iniciar (15 Seconds - B)

No Olvides - Iniciar (30 Seconds - A)

No Olvides - Iniciar (30 Seconds - B)

No Puede Conectarse (15s - A)

No Puede Conectarse (30s - A)

No Puede Conectarse (15s - B)

No Puede Conectarse (30s - B)

Mandarin Videos

Don't Forget to Sign Up for Text Alerts (15s - A)

Don't Forget to Sign Up for Text Alerts (15s - B)

Don't Forget to Sign Up for Text Alerts (30s - A)

Don't Forget to Sign Up for Text Alerts (30s - B)

Unable to Connect (Mandarin, 15s - A)

Unable to Connect (Mandarin, 30s - A)

Unable to  Connect (Mandarin, 15s - B)

Unable to Connect (Mandarin, 30s - B)

All Videos

This YouTube playlist includes all videos created for this ad campaign.

 

 

Social Media Posts

NY State of Health is using social media as part of its efforts to ensure as many people as possible maintain coverage, whether through Medicaid, CHP or EP, and to ensure consumers are aware of the steps they need to take to maintain coverage when the public health emergency ends.  Use these social media posts with images to encourage and remind your followers to make sure they don't risk a gap in their coverage.

Social Media Posts for Outreach Partners

 

 

Text Alerts

New Yorkers can sign up for NY State of Health text alerts of updates and enrollment reminders by texting START to 1-866-988-0327.

  • Share this page of our website that includes information consumers need to know about text alerts from NY State of Health.  (The page includes information in English and additional languages.)

 

 

Drop In Article

Use these articles in your organization's newsletters.  You could also add them to your website.

Short Drop In Article
Long Drop In Article

 

 

Email Message

Send this email to your partners and subscribers.

Email Message

 

 

Educational Materials

Share these resources to help inform New Yorkers about renewing their coverage. 

Fact Sheet
Frequently Asked Questions for New Yorkers enrolled through NY State of Health
Frequently Asked Questions for New Yorkers enrolled through their Local Department of Social Services or the New York City Human Resources Administration
Rack Cards

 

 

Call Script for Your Staff

We want to help your organization answer questions you hear from the people you serve.  Share this call script with your staff to provide them information about this change and answers to common questions they might be asked.

Call Script

 

 

Materials Available for Co-Branding

If you would like to co-brand any of the following electronic materials by adding your organization's logo to them, please email PHEunwind@health.ny.gov with your logo, as well as the piece(s) and language(s) you need.  (To view each piece and the available languages, click the grey bar below.)  Please be sure your logo is 350dpi and either a .eps or .tif file.  More materials will be added to this section as they become available.

 

Text Alerts Flyer (24x30)
Text Alerts Poster (8.5x11)

 

 

 

Resource Type
Tool Kits
Publication Date