Back-to-School Tool Kit

We all know preparing for a new school year is a busy time for families, schools and children.  One of the most important things parents and guardians can do to get students ready for the upcoming school year is to make sure they have health insurance.  Children who have access to health care are better prepared to learn and less likely to miss school, helping to ensure a bright and healthy future.

NY State of Health created this Back-to-School communications tool kit specifically tailored with templates and messaging for schools, education departments, PTAs, and other partnering organizations serving children.  The goal is to collectively help kids and their families get—and keep—health coverage.

Starting in Spring 2023, New York State restarted eligibility checks for enrollees in Medicaid, Child Health Plus, and the Essential Plan.  This means enrollees may need to take action to renew their health insurance. 

To help reduce the number of children and families at risk of losing their health insurance, please use the following outreach and marketing resources to help us spread the word about how enrollees can prepare for this change.  Additional materials are available in this Communications Tool Kit.

Thank you for partnering with us in our efforts to ensure a healthy future for kids in communities all across New York State.


Outreach and Marketing Resources

Use this article for your organization's newsletter.  You could also post it on your website.


Send this message to your partners and subscribers.


Share this fact sheet with families electronically or by printing it.  You could also post it on your website.


Share these posts with images from your organization's social media accounts.



Resource Type
Tool Kits
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