Press Release: NY State of Health Announces New Executive Director as Enrollment Continues to Climb

ALBANY, N.Y. (October 07, 2021) - NY State of Health, New York’s official health plan Marketplace today announced Danielle Holahan has been named Executive Director. This appointment comes after former NY State of Health Executive Director and NYS Medicaid Director, Donna Frescatore, retired after 40 years in state service. A health policy expert with over 25 years of state and federal experience, Danielle joined the Marketplace team in April 2011 during its early planning stages and has played a lead role in its development and operation and has overseen its tremendous growth.  


“I am honored to continue the ground-breaking work that we started when NY State of Health first opened its doors in 2013,” said NY State of Health Executive Director, Danielle Holahan. “Since that time enrollment has increased across all Marketplace programs, with one in three New Yorkers now enrolled in coverage through the Marketplace. Together we will continue the work to ensure that all New Yorkers have access to affordable coverage and the health care they deserve.” 


One of the nation’s most successful marketplaces, NY State of Health enrollment now tops 6.3 million – a six-fold increase since the first Open Enrollment Period in 2014.  Built as a fully integrated marketplace across public and private programs and one of two states to adopt a Basic Health Program, NY State of Health has helped drive the state’s uninsured rate to its lowest level on record.  


During the COVID-19 pandemic emergency, NY State of Health has served as a critical safety net for individuals who lost jobs and/or income, helping them to find and enroll in affordable, comprehensive health insurance.  Thanks to the American Rescue Plan Act (ARPA), the Marketplace extended enhanced financial assistance to current enrollees starting in April 2021 and financial assistance to higher-income New Yorkers for the first time in June 2021. 


Enrollment for 2021 coverage will continue through the end of the year and consumers can enroll or renew for 2022 coverage for Qualified Health Plans starting November 16. Enrollment in the Essential Plan, Medicaid and Child Health Plus is open all year. For additional information, visit the NY State of Health website at:, call us at: 1-855-355-5777 or connect with a  free enrollment assistor.  







Contact: New York State Department of Health  

518-474-2043 x. 2  



About NY State of Health  

New York opened its health plan Marketplace, NY State of Health, in October 2013. The Marketplace’s one stop health insurance shopping experience offers high quality comprehensive health plans. NY State of Health is the only place where consumers can qualify to get help paying for coverage through premium discounts or tax credits. Eligible New Yorkers can also enroll in Medicaid, Child Health Plus and the Essential Plan through the Marketplace all year.  For more information about the NY State of Health Marketplace, please visit: or call Customer Service at 1-855-355-5777, TTY: 1-800-662-1220 or find an enrollment assistor.  

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