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Press Release: NY State of Health Continues Statewide Tour in Rochester to Reach Uninsured

Jan 23, 2015

Marvel’s Super Hero, Captain America, to Appear at The Marketplace Mall

ALBANY, N.Y. (January 23, 2015) – On January 23, 2015 at The Marketplace Mall in Rochester, NY State of Health continues its “Sign Up NY” tour, a statewide mall tour offering information and assistance to thousands of New Yorkers  who lack health insurance. The weekend-long events, which kicked off January 2, 2015, run through February 15, 2015, at most mall locations. As a special treat, on Saturday, January 24, 2015 from noon to 3:00 pm, Marvel’s Super Hero, Captain America, will be at the booth at The Marketplace Mall to greet New Yorkers and share fun coloring pages and collectible Marvel comics for fans who visit “Sign Up NY.”

Beginning on Friday, January 23, The Marketplace Mall will feature a “Sign Up NY” booth where in-person “assistors” will provide information on enrollment, including helping to determine if those without health insurance qualify for financial assistance. Research shows that many individuals who lack insurance are unaware of the enrollment period and that they may be eligible for financial assistance.  During the last enrollment period, 9 out of 10 people received help paying for their coverage.

“There is no better way to kick off the New Year than by protecting your health,” said Donna Frescatore, executive director of NY State of Health. “Consumers who enroll in health insurance through the NY State of Health marketplace have a choice of quality, affordable plans and the peace of mind knowing they are covered.”

“Sign Up NY” booths will be open throughout January and February in the following mall locations. Information will be available, Fridays 1 p.m. to 7 p.m; Saturdays 12 6 p.m. and Sundays 11 5 p.m.


January 23-25

  • The Marketplace Mall: 1 Miracle Mile Drive, Rochester, NY 14623


January 9 – February 14

  • Arnot Mall: 330 Chambers Road, Horseheads, NY 14844
  • Aviation Mall: 578 Aviation Road, Queensbury, NY 12804
  • Champlain Centre: 60 Smithfield Boulevard, Plattsburgh, NY 12901
  • Crossgates Mall: 120 Washington Avenue, Albany, NY 12203
  • Destiny USA (aka Carousel): 9090 Destiny USA Drive, Syracuse, NY 13290
  • The Mall at Bay Plaza*: 200 Baychester Avenue, Bronx, New York 10475
  • The Mall at Greece Ridge: 271 Greece Ridge Drive, Rochester, NY 14626
  • Poughkeepsie Galleria: 2001 South Road, Poughkeepsie, NY 12601
  • Walden Galleria: 1 Walden Galleria Drive, Cheektowaga, NY 14225

*Note: “Sign Up NY” will be hosted at The Mall at Bay Plaza through Sunday, February 15, 2015.


About the NY State of Health Marketplace

New York opened its Health Plan marketplace, NY State of Health, on October 2013. The Marketplace’s one stop health insurance shopping experience offers high quality comprehensive plans for consumers to choose from. NY State of Health is the only place where consumers can qualify to get help paying for coverage through premium discounts or tax credits. Consumers must enroll in a plan by the 15th of the month to start coverage on the first of the following month. New Yorkers who enroll on or before January 15th will begin coverage on February 1, 2015. 2015 Enrollment for individuals and families ends on February 15, 2015. The NY State of Health Small Business Marketplace for employers with 50 or fewer employees is open to enrollment throughout the year.  New Yorkers can also enroll in public health insurance programs through the Marketplace all year.  For more information about the New York State of Health exchange, please visit or call Customer Service at 1-855-355-5777.        


About Marvel Custom Solutions

Custom Solutions is Marvel’s in-house creative agency that leverages all the greatest talent within Marvel Entertainment to create highly dynamic and compelling content and campaigns for global brands. Marvel Custom Solutions has the ability to deploy the work it creates through its robust print, digital, social and theatrical platforms, adding scale to the programs it creates. 


About Marvel Entertainment

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years.  Marvel utilizes its character franchises in entertainment, licensing and publishing.  For more information visit  © 2015 MARVEL




Contact: New York State Department of Health

518 474 7354, ext. 1

News Type: 
Press Releases