Marvel Super Heroes Coming to a Mall Near You
ALBANY, N.Y. (January 8, 2015) – NY State of Health today announced a statewide “Sign Up NY” tour to offer information and encourage enrollment for hundreds of thousands of New Yorkers who lack health insurance.
The tour, which takes place in malls across the state, features in-person assistors who will be onsite to provide information on enrollment, including qualifications for financial assistance. They will also be available to answer questions, and schedule appointments at other locations across New York State. The tour, which runs through February 15, will stop at malls in Albany, Long Island, Queens, the Bronx, Rochester, Queensbury, Plattsburgh, Horseheads, Syracuse, Poughkeepsie, and Buffalo.
“For people who lack health insurance, the best resolution for the New Year is to enroll in the NY State of Health marketplace,” said Donna Frescatore, executive director of NY State of Health. “Consumers have a choice of quality, affordable plans, and will have the peace of mind of knowing that they are covered in the New Year.”
In addition to featuring a Marvel Super Hero for family fun on select tour dates, the mall tour will provide brochures and information on eligibility, how to enroll, and how to pick a health plan. Research shows that many uninsured individuals are not aware of this enrollment period and that they may be eligible for financial assistance. During the last enrollment period, nine out of ten people received help paying for their coverage.
“We are delighted to participate in the “Sign Up NY” tour and to be partnering with NY State of Health to spread the word about affordable health insurance options in New York State,” said Jonathan Rheingold, Vice President of Ad Sales and Custom Solutions of Marvel Entertainment. “By adding fun elements to the program including character appearances, coloring pages for kids, and collectible comic books for Marvel fans, we hope to help meet a very serious objective – getting more people enrolled in health insurance.”
“Sign Up NY” booths will be open from 1 p.m. to 7 p.m. on Fridays, 12 p.m. to 6 p.m. on Saturdays, and 11 a.m. to 5 p.m. on Sundays on the following dates and locations:
Arnot Mall: 330 Chambers Road, Horseheads, NY 14844
- Dates:
- January 9 – 11
- January 16 – 18
- January 23 – 25
- January 30 – February 1
- February 6 – 8
- February 13 – 14
- Marvel Super Hero Appearance: January 17, 12 p.m. to 3 p.m.
Aviation Mall: 578 Aviation Road, Queensbury, NY 12804
- Dates:
- January 9 – 11
- January 16 – 18
- January 23 – 25
- January 30 – February 1
- February 6 – 8
- February 13 – 14
- Marvel Super Hero Appearance: January 10, 12 p.m. to 3 p.m.
Champlain Centre: 60 Smithfield Boulevard, Plattsburgh, NY 12901
- Dates:
- January 9 – 11
- January 16 – 18
- January 23 – 25
- January 30 – February 1
- February 6 – 8
- February 13 – 14
- Marvel Super Hero Appearance: January 17, 12 p.m. to 3 p.m.
Crossgates Mall: 120 Washington Avenue, Albany, NY 12203
- Dates:
- January 9 – 11
- January 16 – 18
- January 23 – 25
- January 30 – February 1
- February 6 – 8
- February 13 – 14
Destiny USA (aka Carousel): 9090 Carousel Center, Syracuse, NY 13290
- Dates:
- January 9 – 11
- January 16 – 18
- January 23 – 25
- January 30 – February 1
- February 6 – 8
- February 13 – 14
- Marvel Super Hero Appearance: January 24, 12 p.m. to 3 p.m.
Green Acres Mall: 2034 West Circle Drive, Valley Stream, NY 11581
- Dates: January 9 – 11
- Marvel Super Hero Appearance: January 10, 12 p.m. to 3 p.m.
The Mall at Bay Plaza: 200 Baychester Avenue, Bronx, New York 10475
- Dates:
- January 9 – 11
- January 16 – 18
- January 23 – 25
- January 30 – February 1
- February 6 – 8
- February 13 – 15
- Marvel Super Hero Appearance: January 10, 12 p.m. to 3 p.m.
The Mall at Greece Ridge: 271 Greece Ridge Drive, Rochester, NY 14626
- Dates:
- January 9 – 11
- January 16 – 18
- January 23 – 25
- January 30 – February 1
- February 6 – 8
- February 13 – 14
- Marvel Super Hero Appearance: January 17, 12 p.m. to 3 p.m.
The Marketplace: 1 Miracle Mile Drive, Rochester, NY 14623
- Dates: January 23 – 25
- Marvel Super Hero Appearance: January 24, 12 p.m. to 3 p.m.
Poughkeepsie Galleria: 2001 South Road, Poughkeepsie, NY 12601
- Dates:
- January 9 – 11
- January 16 – 18
- January 23 – 25
- January 30 – February 1
- February 6 – 8
- February 13 – 14
- Marvel Super Hero Appearance: January 24, 12 p.m. to 3 p.m.
Queens Center: 90-15 Queens Boulevard, Elmhurst, NY 11373
- Dates: January 16 – 18
- Marvel Super Hero Appearance: January 17, 12 p.m. to 3 p.m.
Walden Galleria: 1 Walden Galleria Drive, Buffalo, NY 14225
- Dates:
- January 9 – 11
- January 16 – 18
- January 23 – 25
- January 30 – February 1
- February 6 – 8
- February 13 – 14
- Marvel Super Hero Appearance: January 10, 12 p.m. to 3 p.m.
*Note: “Sign Up NY” will be hosted at The Mall at Bay Plaza through Sunday, February 15, 2015.
For more information about these events and others leading up to the open enrollment deadline, visit: http://info.nystateofhealth.ny.gov/events.
About the NY State of Health Marketplace
New York opened its Health Plan marketplace, NY State of Health, on October 2013. The Marketplace’s one stop health insurance shopping experience offers high quality comprehensive plans for consumers to choose from. NY State of Health is the only place where consumers can qualify to get help paying for coverage through premium discounts or tax credits. Consumers must enroll in a plan by the 15th of the month to start coverage on the first of the following month. New Yorkers who enroll on or before January 15th will begin coverage on February 1, 2015. 2015 Enrollment for individuals and families ends on February 15, 2015. The NY State of Health Small Business Marketplace for employers with 50 or fewer employees is open to enrollment throughout the year. New Yorkers can also enroll in public health insurance programs through the Marketplace all year. For more information about the New York State of Health exchange, please visit https://nystateofhealth.ny.gov/ or call Customer Service at 1-855-355-5777.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit marvel.com. © 2014 MARVEL
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Contact: New York State Department of Health
518 474 7354, ext. 1