Press Release: NY State of Health Partners with the Department of Agriculture and Markets – Encourages Healthy Living by Promoting Affordable Health Insurance at Winter Farmers’ Markets Across the State


Enrollment Assistors Will Be Available to Educate Shoppers on Their Health Plan Options and Help Them Enroll

Consumers Who Enroll by January 15th Will Have Coverage on February 1st

ALBANY, N.Y. (January 11, 2023) – NY State of Health, the state’s official health plan Marketplace, today announced it is once again partnering with the New York State Department of Agriculture and Markets to educate New Yorkers about enrolling in quality, affordable health insurance at select winter farmers’ markets across the state. Throughout January and February, certified enrollment assistors will provide in-person support by helping market shoppers compare health plan options, answering questions, scheduling appointments, and walking them through the enrollment process.

“NY State of Health is pleased to continue this long-standing partnership with the State Department of Agriculture and Markets, and local farmers’ markets, providing New Yorkers with resources that reinforce better health, like access to health insurance and nutritious, fresh produce,” NY State of Health Executive Director Danielle Holahan said. “Our enrollment assistors will be on site at various markets to educate shoppers on health coverage options, review financial assistance eligibility, and help them choose a plan that is right for them and their families.”

“There’s no better time to learn about the benefits of health coverage than while shopping for healthy, local foods,” NYS Department of Agriculture and Markets Commissioner Richard Ball said. “We are proud to once again partner with the State Department of Health in connecting New Yorkers to quality, affordable health care and enrollment assistors at our winter farmers’ markets. I encourage you to use this opportunity to learn about what plan is best for you and your family on your next trip to the market.”

Details on which winter farmers market locations will have NY State of Health assistors on site are included here. 

All health plans offered through NY State of Health cover preventive care, such as routine doctor visits and screenings, at no additional cost. In addition to Qualified Health Plans, NY State of Health offers eligible New Yorkers the opportunity to enroll into the Essential Plan, Medicaid, or Child Health Plus, available year-round.

There are three ways to enroll in a health plan through the Marketplace:

  • Call for free personalized help – you can find assistance by going to:, where individuals are able to filter by location and preferred language.
  • Call the NY State of Health Customer Service Center at 1-855-355-5777.
  • Go online to, and you can use the chat feature on the website to help complete your application, available during customer service center hours.

Consumers who miss the January 15 deadline still have a chance to enroll in a QHP for coverage later in the year.  NY State of Health will remain open for enrollment for the duration of the federal public health emergency. 

Open Enrollment Period

QHP Coverage Start Date

December 16, 2022 – January 15, 2023

February 1, 2023

January 16 – February 15, 2023

March 1, 2023


For enrollment reminders and updates, consumers may opt in for text messages from NY State of Health by texting ‘START’ to 1-866-988-0327, on their NY State of Health online account or with a Certified Enrollment Assistor. Learn about Terms of service here.     




Contact: New York State Department of Health

518-474-2043 x. 2

About NY State of Health

New York opened its health plan Marketplace, NY State of Health in October 2013. The Marketplace’s one stop health insurance shopping experience offers high quality comprehensive health plans. NY State of Health is the only place where consumers can qualify to get help paying for coverage through premium discounts or tax credits. Eligible New Yorkers can also enroll in Medicaid, Child Health Plus, and the Essential Plan through the Marketplace all year.  For more information about the NY State of Health Marketplace, please visit:  or call Customer Service at 1-855-355-5777, TTY: 1-800-662-1220 or find an enrollment assistor.



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