NY State of Health's “Care at Home” program helps New Yorkers shop for safe and reliable home care services for themselves, their family and their loved ones on a private pay basis. NY State of Health Care at Home is a simple way to connect with trusted home care providers from licensed home care services agencies (LHCSAs). The program—which initially launched as a pilot and will be expanded statewide in the future—builds on the Marketplace’s trusted brand as a source of quality, affordable health coverage for millions of New Yorkers.
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Care at Home is currently available in these counties:
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NY State of Health created this tool kit and its resources to help our outreach partners spread the word about this new program. Thank you for partnering with us in our efforts to ensure a healthy future for New Yorkers.
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Outreach and Marketing Resources |
- Videos
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Share these videos on social media, embed them on your website, or play them in your waiting room.
- Introducing - Version 1 (6 Seconds)
- Introducing - Version 1 (10 Seconds)
- Introducing - Version 1 (15 Seconds)
- Introducing - Version 2 (6 seconds)
- Introducing - Version 2 (10 seconds)
- Introducing - Version 2 (15 seconds)
- Choices - Version 1 (6 seconds)
- Choices - Version 1 (10 seconds)
- Choices - Version 1 (15 seconds)
- Choices - Version 2 (6 seconds)
- Choices - Version 2 (10 seconds)
- Choices - Version 2 (15 seconds)
- Recovering at Home (6 seconds)
- Recovering at Home (10 seconds)
- Recovering at Home (15 seconds)
- Educational Materials: Posters and Rack Cards
- Drop In Articles for Your Newsletter or Website
- Email to Send to Your Partners and Subscribers
- Social Media Posts with Images